Privacy policy

Last updated: 02/02/2026

Hero Cosmetics Arabia (“we”, “our”, “us”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from www.herocosmeticsarabia.com.

By using our website, you agree to the collection and use of information in accordance with this policy.


1. Information We Collect

We may collect the following types of personal data:

Personal Information

  • Full name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment information (processed securely by third-party payment gateways; we do not store card details)

Order & Technical Information

  • Order history and transaction details

  • IP address, browser type, device information

  • Cookies and website usage data


2. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Deliver products and provide customer support

  • Communicate order updates and service messages

  • Improve our website, products, and customer experience

  • Send marketing communications (only with your consent)

  • Comply with UAE laws and regulatory requirements


3. Legal Basis for Processing (UAE PDPL)

We process personal data based on:

  • Your consent

  • Performance of a contract (order fulfillment)

  • Compliance with legal obligations

  • Legitimate business interests, without overriding your rights


4. Sharing of Information

We may share your data only with trusted third parties, including:

  • Payment service providers

  • Courier and logistics partners

  • IT and website service providers

  • Government or regulatory authorities when legally required

All third parties are required to protect your data and use it only for specified purposes.


5. Data Storage & Security

  • Personal data is stored securely using industry-standard safeguards.

  • We take reasonable technical and organizational measures to protect your data from unauthorized access, misuse, or loss.

  • Data may be stored or processed outside the UAE where necessary, in compliance with UAE PDPL requirements.


6. Data Retention

We retain your personal data only for as long as necessary to:

  • Fulfill orders and provide services

  • Meet legal, accounting, or regulatory obligations

Once no longer required, data is securely deleted or anonymized.


7. Your Rights Under UAE Law

Under UAE data protection laws, you have the right to:

  • Access your personal data

  • Request correction or update of inaccurate data

  • Request deletion of your data (subject to legal obligations)

  • Withdraw consent for marketing communications

  • Object to certain processing activities

To exercise your rights, contact us using the details below.


8. Cookies Policy

We use cookies to:

  • Enable website functionality

  • Analyze website traffic

  • Improve user experience

You can manage or disable cookies through your browser settings. Disabling cookies may affect certain website features.


9. Marketing Communications

  • You will receive promotional emails or messages only if you opt in.

  • You may unsubscribe at any time using the link provided in our communications.


10. Children’s Privacy

Our website and products are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children.


11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.


12. Contact Us

If you have any questions or requests regarding this Privacy Policy or your personal data, please contact us at:

- Email: customerservice@areenew.ae

Phone: +971 4 267 8888